2021 may have started off rocking for some, but for Valiant (previously known as Brandtruth) this year is just getting started as they pave the way with their new extended set of digital services, which they launched during their rebranding at the close of 2020, which includes: Valiant Connect, Valiant Performance and Valiant Production.
As a proudly 51% Black female-owned digital-first agency, the partners have reshaped the newly named company with an even deeper layer of services, to help their clients across Africa grow and to deliver business results that matter.
The agency was formed five years ago by three long-time friends with very different backgrounds but with a shared single vision, to help brands digitally stand out from the crowd. Zubeida Goolam, who is umZulu with a Muslim upbringing from the Midlands, Sibongile Mbuzwana, umXhosa from the Cape, and Wayne Flemming, who is Afrikaans from the Free State.
Goolam, Valiant chief creative officer, comments: “Valiant Connect is our data driven service that merges various data sources in order to formulate unique consumer insights to strengthen the thinking behind our work. While Valiant Production is our quick turn-around studio for the production of content ranging from animation to rolling out mixed assets across different platforms. And Valiant Performance delivers media buying and media strategy services, which allow us to deliver results beyond the industry benchmarks.”
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