Good Marketing Campaigns in 7 Steps

A marketing campaign is a coordinated, concerted, multi-channelled effort to get certain people to take action. Below are seven universal principles of successful marketing campaigns which you can apply to marketing your non-profit to any audience:

1. A campaign should be designed by beginning with the desired actions
2. Good campaigns are grounded in the perspective of the audience they are intended to reach
3. A campaign must be inescapable
4. A campaign should stake out a unique competitive position
5. A Campaign should be emblematic of the cause and extend the brand
6. A campaign must be flexible
7. A campaign should be tested many times

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