DMMA and PMSA Form Strategic Partnership to Protect SA’s Media Industry

The Digital Media and Marketing Association (DMMA) and Print Media South Africa (PMSA) have announced that they will be collaborating on several key areas of mutual interest and importance.

DMMA and PMSA have agreed to investigate and collaborate on specific issues pertinent to both bodies, based on several interdependencies which they have identified. “After numerous discussions it became clear that there are definitely synergies between the two of us,” explains Jarred Cinman, DMMA deputy chairperson and chief inventor at Native Digital Agency. “It is vital that we work together to understand the challenges our industries face and establish areas of common interest. Upon doing so, we can effectively utilise the resources we have available to tackle these challenges together and thus encourage the growth and development of both print and digital media in South Africa.”

The key focus areas between the DMMA and the PMSA include:

Transformation: Ingrid Louw will be representing the interests of the PMSA on the DMMA Transformation Sub-Committee, a division of the DMMA which aims to accelerate the growth of the digital landscape through various education initiatives.

Regulatory: Following the Press Freedom Commission report on Press regulation in South Africa, the DMMA will also be included in an upcoming round table discussion with the Press Council/Press Ombudsman, South African National Editors Forum (SANEF) and the PMSA, to ensure the representation of digital publishers’ interests. The DMMA will collaborate with the PMSA in representing the media industry to the Parliamentary Committee.

Awards: The DMMA has agreed to assist the PMSA in developing new categories as part of their annual Awards to acknowledge key achievements within the digital space, specifically within publishing categories. This will run parallel to the DMMA’s own Bookmarks Awards which aim to recognise and reward significant contributions towards the digital industry.

“The key focus areas as identified above are a good starting point, but we expect to discover many more shared interests as our partnership grows,” says Louw. “The collaboration between both print and digital industries will ensure the development, survival and success of both.”


About the DMMA:

The Digital Media and Marketing Association (DMMA), formerly the OPA, is an independent, voluntary, non-profit association focused on growing and sustaining a vibrant and profitable digital industry within South Africa. The DMMA represents the digital industry across all sectors including the media, the marketing community, government and the public, and also acts as the channel through which international bodies can enter the South African digital market. The DMMA currently represents over 77 local online publishers and over 77 creative, media and digital agencies, between them accounting for more than 16 million local unique browsers and 440 million page impressions. The DMMA strives to provide members with a platform through which they can engage, interact and address digital issues of common interest, thereby stimulating learning and commerce within the South African digital space. To find out more about the DMMA, visit its website, ‘Like’ its Facebook page and follow @dmma_sa on Twitter.

About the PMSA:

Print Media South Africa (PMSA), formerly known as the Print Media Association, was formed in 1996 after the restructuring of the Newspaper Press Union. The purpose of Print Media SA is to represent, promote, express interact and intervene in all matters concerning the collective industry and matters of common interest to members. It represents over 700 newspaper and magazine titles in South Africa.

Issued by Positive Dialogue Communications on behalf of Digital Media & Marketing Association

For more information contact:

Tracy Jones / Roxanne Leibrandt
Tel: 021 486 8158
Mobile: 076 826 8333

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Date published: 
Monday, 11 June, 2012
Digital Media and Marketing Association, Print Media South Africa

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