On 20th March 2018, stars like Amanda Du Pont, Minnie Dlamini, Boity Thulo and celebrity dentist Dr Smile shared their smiling selfies and challenged their friends to do the same to help Mentadent P in its epic battle to combat tooth decay.
Social media was awash on World Oral Health Day with beautiful smiles from some of South Africa’s favourite personalities as Mentadent P challenged South Africans to tag their teeth to support World Oral Health Day. Maps Maponyane and funnyman Joey Rasdien showed their support by sharing a selfie with their popular dentist Dr Smile to spread awareness about World Oral Health Day. All the activity on social media, namely Twitter, created a huge buzz and as a result the hashtag #EverySmileMatters trended organically on 20th March 2018 .
“It’s never been so easy for South Africans to help one another in the fight against tooth decay. We all have the ability, simply by posting a picture and sharing our smiles, to help someone else do the same, smile. The fight against such a widespread disease needs an even more widespread response, and that’s why we need all of South Africa’s help. Together we can improve the lives of so many families, together we can make a difference,” expressed Dr Smile.