Roger Garlic Award

Advertising Media Association of South Africa (AMASA)
Please note: this opportunity closing date has passed and may not be available any more.
Opportunity closing date: 
Friday, 6 July, 2012
Opportunity type: 

The Advertising Media Association of South Africa (AMASA) is a registered Section 21 company. Since its inception as a professional body in 1971, AMASA has been at the forefront of media education and training in South Africa.

AMASA is calling for entries from all media agencies, strategists, creative agencies, marketers and media experts, with leading campaigns approved by client and flighted between 1 January 2011 and 31 May 2012, for the Roger Garlic Award.

The Roger Garlick Awards were conceived in 1999 to recognise outstanding performance in the area of Media Strategy. The awards were named after the late Roger Garlick who died tragically at the pinnacle of his media career. He embraced the notions of media innovation and creative media strategy and was recognised for his pioneering efforts in this field.

Since its inception the awards have grown in stature with the 2000 winner going on to win a Gold Media Lion at Cannes. Since 2009 the awards have been incorporated into Tony Koenderman's AdReview, underpinning the notion that media strategists too can excel in the areas of creativity and innovation.

The Awards are open to all parties involved in the use of media for advertising purposes, within South Africa, such as: advertising agencies, media agencies, clients/advertisers, media owners.

There will be only one main Roger Garlick Award. The entry and judging criteria will be based on the Cannes Lions criteria. Essentially the judges will be looking for innovation and creativity backed by a sound strategy.

The submission deadline is 6 July 2012. Finalists will be announced at AMASA’s monthly forum on 1 August 2012. The overall RGA winner will be announced at the MOST Awards event on 6 September 2012.

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