Call for Proposals: Development of a Video - SAY NO UNiTE Campaign

UN Women
Please note: this opportunity closing date has passed and may not be available any more.
Opportunity closing date: 
Friday, 14 September, 2012
Opportunity type: 
Call for proposals

Development of a video for the SAY NO UNiTE Campaign to profile the establishment of the Regional Creative Artist Advisory Group (RCAAG)

United Nations (UN) Women is the UN organisation dedicated to gender equality and the empowerment of women. A global champion for women and girls, UN Women was established to accelerate progress on meeting their needs worldwide. UN Women works on several fronts towards ending violence against women and girls. This includes tackling its main root: gender inequality. Efforts are multiplied through advocacy campaigns and partnerships with governments, civil society and the UN system.

Initiatives range from working to establish legal frameworks and specify national actions, to supporting prevention at the grassroots level, including in conflict and post-conflict situations. UN Women has also supported data collection on violence against women, facilitating new learning on the issue.

The Say NO - UNiTE to End Violence against Women is a social mobilisation platform on ending violence against women and girls, contributing towards UN Secretary General’s system -wide campaign, UNiTE to End Violence against Women. Launched in November 2009 by UN Women, Say NO - UNiTE showcases advocacy efforts and engages people from all walks of life, online and on the ground.

UN Women also plays an active role in supporting the UN secretary-general’s multi-year UNiTE to End Violence against Women campaign, launched in 2008. As a designated coordinator, UN Women works together with the UN system and other partners on the campaign’s regional components. In Africa the regional component of the UNiTE campaign was launched in January 2010 which is subsequently known as the Africa UNiTE Campaign.

The outcomes of the Campaign are as follows:

National laws are in place and enforced to address and punish all forms of VAW and girls in line with international human rights standards.

  • National plans of action are adopted that are multi-sectoral and adequately resourced, with implementation underway.
  • Data collection and analysis systems are institutionalised and periodic surveys are undertaken on prevalence of various forms of violence against women and girls.
  • National and/or local campaigns are launched and social mobilisation engages a diverse range of civil society actors in preventing violence and supporting abused women and girls.
  • Sexual violence in conflict situations is systematically addressed in all peace and security policy and funding frameworks and mechanisms for protection and prevention of systematic rape are implemented;
  • Safe public space for women and girls.

Creative Artist Advisory Group

In order to accelerate progress on Outcome 4 of the Secretary General’s UNiTE Campaign: National and/or local campaigns are launched and social mobilisation engages a diverse range of civil society actors in preventing violence and supporting abused women and girls, UN Women SARO will facilitate the creation of the Creative Artist Advisory Group to support increased public awareness and social mobilisation to prevent and end violence against women and girls. The establishment of the Creative Artists Advisory group occurs against the backdrop of the introduction of profoundly nuanced and creative ways to propel the messages of the UNiTE Campaign to the forefront of global public attention. UN Women SARO believes that the creation of the Creative Artist Advisory Group will utilise new forms of creative expression to encourage social change. To this effect, UN Women SARO supports creative champions to realise the impact that the creative arts can have in disseminating message around ending Violence against Women. UN Women believes that the utilisation of arts to communicate relevancy through the frames of reducing sexual and gender based Violence in Southern Africa can lead to formidable impacts.

To unlock this change UN Women SARO seeks to focus on creative strategies that foster real collaboration in finding ways to leverage the arts where they help and utilise the arts to accelerate progress on the UNiTE Campaign.

UN Women believes that using the power of language and the transformative power of the creative arts to raise awareness around violence against women and inviting conversation to inspire thought, creativity and action will increase the visibility of the UNiTE Campaign’s overarching aims.

The idea behind the creative artist advisory group is to shift public consciousness around gender based violence, because a creative UNiTE Campaign is a prosperous UNiTE Campaign.  UN Women recognises the importance of the arts in breaking barriers and championing creative freedom to champion women’s rights.


  • To strengthen regional, sub-regional and national capacity, including non-traditional actors such as musicians, artists, film-makers, academics, writers etc... to mobilise political commitment, to support public awareness and social mobilisation to prevent and end violence against women and girls;
  •  To encourage creative new ways of thinking, ideas, communications tools and to explore new methodologies for raising awareness on ending Violence against Women;
  • To use the creative advisory group to encourage resource mobilisation efforts for the UNiTE Campaign;
  • To encourage involvement of non-traditional participants who have a huge influence and following;
  • To develop alternative messaging using creative art to various audiences;
  • To support the enhancement of media coverage that reflects positive progress on ending VAW and girls.

Specific Terms of Reference for Video Production

  • Produce a video highlighting the establishment of the RCAAG during the regional consultative dialogue from 29-31 October 2012 and  highlight the work produced and to interview artists involved;
  • Present a written video concept/script with corresponding budget for UN Women approval;
  • Develop sample audio/video (five minutes) incorporating Parlotones song, ‘Should we Fight back’ including interviews and work with the RCAAG after the regional consultation;
  • Develop a You Tube version upload capturing key essence of the Creative Council work for the global UNiTE Platform Campaign website;
  • Present final version to UN Women SARO for tentative uploading onto the SAY NO UNiTE platform;
  • Ability to communicate UN Women, SAY NO UNiTE and the Africa UNiTE Campaign messages to the public;
  • Commitment to UN Women core values and principles.

Proposed Output

  • Quality 5-15 minute video highlighting the establishment and achievements of the RCAAG; and
  • Final edited version must be presented to UN Women by latest 15 November 2012.


  • Home-based with availability to travel to the regional consultation workshop convened by UN Women.

Duration of Assignment, Duty Station and Travel Dates

  • Two weeks from time of approval of proposal. No travel out of the country.

Profile and Competencies of Consultation

  • More than five years of experience in documenting videos for social change including PSA’s and adverts for TV and social media;
  • High creativity and ability to produce an impactful video highlighting the work of the RCAAG; and
  • Past work that can be provided in production of PSA for TV and radio pertaining to gender equality and women’s rights.


UN Women reserves the right to eliminate candidates on the basis of a screening process where they are deemed unfit to participate in aforementioned activity. UN reserves right to use work produced without fees or loyalty charges. The CD material produced and all its content shall be the property of UN Women and cannot be used without the express consent of UN Women.

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