Context: Sunshine Cinema capacitates youth from rural and peri-urban areas as Sunbox Ambassadors (SBAs). The selected SBAs are youth who are affected by rising unemployment levels and digital exclusion, due to a lack of infrastructure and exorbitant data costs. The role of the SBAs in their communities is to create spaces for engagements that spark conversation, spurred by the power of media interventions (film screenings, podcasts) stimulating communities to have a sense of aspiration and be proud of what they have. In February 2020, the DG Murray Trust, on behalf of the Lesedi Solar Park Trust and the Letsatsi Solar Park Trust, partnered with Sunshine Cinema to implement the Sunbox Ambassador Programme. Regular film screenings across both Trusts have been held by 5 Sunbox Ambassadors during that time reaching over 2500 direct audience members, with periods of pause due to COVID restrictions. Regular podcasts have been produced by 5 Sunbox Ambassadors across the two Trusts during the period, reaching online audiences of over 40 000 through social media engagement analytics.
Locations: Implementation has taken place in the following towns in South Africa - Lime Acres (NC), Postmasburg (NC), Soutpan (FS), Dealesville (FS).
Purpose and Objectives of the Evaluation: To assess Sunshine Cinema's contribution to inclusive action in communities around core project themes. This will inform the adaption of project strategies if necessary and/or showcase the model to key partners. Findings to be used to report to funders, stakeholders, as well as reflect and learn from the first 2 years of running these Sunbox Ambassadorship programmes. The evaluation will help Sunshine Cinema to develop mechanisms of feedback into its MEL.
Key outputs from the evaluation:
- Evaluation tools i.e. surveys, questionnaires etc.
- Full report – covering approach, methodology and findings
- Summary report – no longer than 5 pages for funders and ket partners
- 3-5 page user friendly and visually engaging version for beneficiaries and key stakeholders translated into English, Afrikaans and Sesotho.
Qualifications required by the service provider:
Firm with keen understanding of social dynamics of South Africa, including past research conducted with youth in peri-urban & rural areas. Ability to employ participatory practices to ensure relevance and ownership for all stakeholders. Use of facilitation methods and a capacity building approach that promote empowerment. Ability to conduct an in-depth process, outcomes and impact evaluation. Fluency in relevant local languages (Sotho, Tswana, Afrikaans) Demonstrable experience conducting evaluations of social and behavioral programmes in Monitoring and Evaluation with preferred expertise in Non Profit Media Activism, Film and Journalism, Youth Empowerment and Skills Development focus.
- A summary of your understanding of the aim and scope of this work
- The planned research approach and methodologies to be used
- 2 detailed budgets, one for evaluating the Northern Cape sites under the Lesedi Trust and another for evaluating the Free State sites under the Lestatsi Trust.
- Proposed time frames for deliverables; and
- Team CVs
- A maximum of 2 work samples