CCI: Commissioning Brief - Masiphephe Radio Talk Show (Service Contract)

Centre for Communication Impact (CCI)
Please note: this opportunity closing date has passed and may not be available any more.
Opportunity closing date: 
Friday, 6 March, 2020

Centre for Communications Impact (CCI) invites bids for the production and broadcast of a radio drama series as part of the interventions of the Masiphephe Network, a USAID funded project focused on reducing gender-based violence in selected districts in Gauteng, Mpumalanga and KwaZulu Natal. Bids should be submitted to Pinky Makhaye via email ( by 6 March 2020.
Short listed service providers will be selected and notified a week after receiving the bids. We expect to commission a successful service provider by June 2020.

Please address any questions to;
Zanele Zwane via email and
Pinky Makhaye via email

1. Background

Centre for Communications Impact (CCI) is a section 21 South African organization that specializes in the use of strategic communication to improve the health and well-being of all people living in South Africa. We have implemented a number of public health campaigns focused on HIV and Gender based violence (GBV) under the Brothers for Life and Zazi brands, and have created the well-known dramas Intersexions, Tsha Tsha and Sex Tips for Girls. We also run Asibonisani, a community based programme that offers a number of inter-personal development programmes in the field of HIV, GBV and parenting in communities around South Africa.
The project for which we require the radio talk show series is Masiphephe Network, a unique project funded by USAID designed to enable local authorities and civil society organisations to work together to reduce GBV in their areas and to improve access to justice and victim empowerment.
CCI is implementing the Masiphephe Network project in partnership with Fixed, the UCT’s Gender Health and Justice Research Unit (GHJRU) and four community based organisations, namely, ADAPT and Sonke Gneder Justice, PSASA, Gugu Dlamini Foundation and Ethembleni Crisis Centre, to implement the Masiphephe Network Project in the City of Johannesburg, Mbobela, Emalahleni and eThekwini.

Key to the success of the project is the use of creative and innovative participatory approaches to educate and engage communities on social and cultural norms, and behaviours that contribute to GBV; strengthen community governance and accountability; and improving access to comprehensive services, resources and  justice for all victims and survivors of GBV, with the ultimate aim of creating safe and GBV free communities.

2. The Radio Drama Series:

As part of the Masiphephe Network interventions, a 30 minutes Masiphephe radio talk show series aimed at facilitating community engagement and discussion on thematic GBV topics, raising awareness on risks and signs of abuse, safe spaces and available services for survivors  and perpetrators of GBV will be broadcast on selected community radio stations in the respective project sites.
The radio series will be a weekly 30 minutes magazine show. The radio show will provide practical and informative content to educate and engage both the old and the young. It will be structured to include, but not limited to; a pre-produced 10 minutes drama, VOX POPS, sound bites/inserts, live studio discussions with studio guests, audience call-ins, voice notes, music and occasional cross overs/ live broadcasts from project activity sites. Opening and closing billboards and promos should be included in the 30 minutes broadcast time allocated to the talk show. The show will be hosted by a radio DJ with a co-host to be recommended by the Masiphephe Network. Guests on the show will be drawn from the Masiphephe Network stakeholders, government officials and community members who will share expert information and/ their personal experiences of GBV.

We are looking for a high quality programme that meets best standards and practice of the radio industry. We want to highlight GBV issues as they are experienced in the respective Masiphephe project sites in modern, creative, and compelling ways that challenge perceptions and trigger public discourse.  
The radio talk show must be complimented by a wide range of digital/social media content, designed to advertise the weekly episodes and facilitate wider discussion of topical issues during each episode on Masiphiphe, CCI and the radio stations’ digital media platforms.


We are looking for a four series talk show, with each series consisting of 13 episodes of 30 minutes. The show will run for a period of four years with one series of 13 episodes broadcast per year.
Target Audience

Entire family with specific focus on youth, men and women and members of the LGBTI community, aged 14 and above who are at risk of being victims or perpetrators of GB.  

Scripts/and talking points will firstly be developed in English for notes and feedback purposes, and the approved scripts to be adapted and translated into isiZulu, siSwati, and seSotho.

Broadcast timeline: 2020 - 2023 on prime time radio
3. Requirements

The proposals must contain the following information:

  • A short proposal pitch
  • Examples of successful work produced and broadcast in the last 5 years.
  • This should be in the form of links to audio clips of a similar radio talk shows with a social development agenda produced and broadcast by your radio station.

4. Creative Information

Please supply detailed CV’s of key creative personnel who will be allocated to the project - Creative Director, Producer, Presenters/Radio DJs.
5. Production Information

  • Location of registered Community Radio stations
  • Facilities to be used - origination, post-production and laboratory.
  • Estimated Production Schedule

6. Any Other Information

  • Company registration, VAT registration, Income Tax numbers/references
  • Directors or members or partners of Company, CC or Partnership
  • Empowerment and/or affirmative action policy
  • References (provide at least 2)

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