The Nali'Bali Trust
Nal’ibali (isiXhosa for “here’s the story”) is a national reading-for-enjoyment campaign. It seeks to spark and embed a culture of reading across South Africa, so that reading, writing, and sharing stories – in all South African languages – is part of everyday life.
The Nal’ibali Trust seeks to appoint a Digital Strategist, to be based in Cape Town.
The purpose of the Digital Strategist is to be responsible for the successful management of all Nal'ibali’s digital and social media strategies.
- Develop creative online, video and social media strategies in conjunction with the Head of Communications
- Generate awareness within the digital arena to amplify flagship events and campaigns
- Develop, maintain and oversee execution of monthly social media content plans aligned with agreed themes
- Develop, maintain and oversee execution of monthly digital contact plans aligned with agreed themes
- Monitor and respond to daily comments and requests on digital and social media platforms
- Execute high quality projects on time and on budget
- Manage digital and social media aspects of campaign timeline and monitors progress in conjunction with Head of Communications
- Prepare monthly stats reports for digital and social media platforms as agreed with Head of Communications
- Oversee coordination and monitoring of all social media groups and pages linked to Nal’ibali with daily check-ins and sharing of posts and/or images
- Monitor network of partners and reading clubs including FUNda Leaders on social media daily to share posts, contribute posts and connect to broader campaign strategy
- Upload and/or create narratives around events to share across platforms e.g. training, PR events on Facebook event platforms according to Nal’ibali global calendar and staff requests
- Ensure audio and/or video clips are developed for campaigns and the creation of a media-rich website and load clips to YouTube, Iono and/or Nal'ibali web and mobi sites
- Help write/develop and package content for digital platforms in line with the look, feel and tone of the website and to drive broader campaign objectives
- Load weekly / monthly blogs, press releases, competitions and columns, stories to website bearing in mind SEO best practice and according to an online calendar devised together with the Head of Communications
- Help devise and update all sections of website / mobile platforms on ongoing basis, including pages/sections needed for flagship programmes
- Coordinate calls to action on other platforms to source online content
- Coordinate and oversees uploading of digital versions of the supplement
- Monitor and grow brand reputation across all digital spaces
- Help drive sign-up to the Nal’ibali network through online, social and mobile platforms through creative campaigns and posts
- Monitor and report on growth of visitors accessing content
- Film/photograph events/activities
- Oversee the dispatch of competition winners’ prizes
- Regular checks and updates of all digital platforms e.g. ensure links are working, characters up to date, pictures are displaying, etc., home page refreshed
- Manage overall digital, social media and video project scope
- Develop strong relationships with suppliers (web developers, web designers, videographers, production houses)
- Manage digital coordinator’s workload effectively and timeously
- Work with relevant organisational resources to ensure team is aligned to overall requirements
- Proactively keep abreast of the organisation’s marketing and media plans, and provides technological solutions including rich media, site optimisation, promotional ideas, mobile, social networks, viral, etc.
- Write communications briefs, ensuring that creative and media are effectively integrated
- Develop a total understanding of online target audience and mindset modes
- Review supplier statements and cost estimates prior to submission to Head of Communications for approval
- Provide campaign performance reporting and analysis to Head of Communications
- Ensure accountability is established during the project planning process
- Handles the day-to-day digital operations of the organisation’s projects; including research, scope development, creative briefing and job execution
- Responsible for web and social media contacts, organising information shared by and with the organisation
- Create innovative ways in which to increase digital and social media engagement (including but not limited to Facebook and Twitter).
- Independent and proactive worker
- Responsive with a sense of urgency
- Ability to work under pressure
- Fiscal and budget management skills
- Solution and deadline driven
- Self-starter with a can-do approach to life
- Three to five years of full-time experience in digital marketing or advertising (digital experience essential)
- Working knowledge of SEO best practice
- Excellent communication skills, both internal and external
- Strong relationship management, organisational and project management skills
- Ability to work effectively with a variety of internal teams and suppliers
- Ability to identify opportunities for growth and incremental opportunities for the organisation
- Diploma or equivalent in a related field
- Previous NGO experience an advantage
To apply, submit your motivational letter and CV to firstname.lastname@example.org with your name and surname, position title on the subject line.
Please quote the source of this advertisement in your application - NGO Pulse Portal
Contact number: 021 448 6000
Note that feedback will be provided to shortlisted candidates only.