The Nali'Bali Trust: Digital Strategist

The Nali'Bali Trust
Please note: this opportunity closing date has passed and may not be available any more.
Opportunity closing date: 
Sunday, 9 December, 2018
Opportunity type: 

Nal’ibali (isiXhosa for “here’s the story”) is a national reading-for-enjoyment campaign. It seeks to spark and embed a culture of reading across South Africa, so that reading, writing, and sharing stories – in all South African languages – is part of everyday life.
The Nal’ibali Trust seeks to appoint a Digital Strategist, to be based in Cape Town.
The purpose of the Digital Strategist is to be responsible for the successful management of all Nal'ibali’s digital and social media strategies.

  • Develop creative online, video and social media strategies in conjunction with the Head of Communications
  • Generate awareness within the digital arena to amplify flagship events and campaigns
  • Develop, maintain and oversee execution of monthly social media content plans aligned with agreed themes
  • Develop, maintain and oversee execution of monthly digital contact plans aligned with agreed themes
  • Monitor and respond to daily comments and requests on digital and social media platforms
  • Execute high quality projects on time and on budget
  • Manage digital and social media aspects of campaign timeline and monitors progress in conjunction with Head of Communications
  • Prepare monthly stats reports for digital and social media platforms as agreed with Head of Communications
  • Oversee coordination and monitoring of all social media groups and pages linked to Nal’ibali with daily check-ins and sharing of posts and/or images
  • Monitor network of partners and reading clubs including FUNda Leaders on social media daily to share posts, contribute posts and connect to broader campaign strategy
  • Upload and/or create narratives around events to share across platforms e.g. training, PR events on Facebook event platforms according to Nal’ibali global calendar and staff requests
  • Ensure audio and/or video clips are developed for campaigns and the creation of a media-rich website and load clips to YouTube, Iono and/or Nal'ibali web and mobi sites
  • Help write/develop and package content for digital platforms in line with the look, feel and tone of the website and to drive broader campaign objectives
  • Load weekly / monthly blogs, press releases, competitions and columns, stories to website bearing in mind SEO best practice and according to an online calendar devised together with the Head of Communications
  • Help devise and update all sections of website / mobile platforms on ongoing basis, including pages/sections needed for flagship programmes
  • Coordinate calls to action on other platforms to source online content
  • Coordinate and oversees uploading of digital versions of the supplement
  • Monitor and grow brand reputation across all digital spaces
  • Help drive sign-up to the Nal’ibali network through online, social and mobile platforms through creative campaigns and posts
  • Monitor and report on growth of visitors accessing content
  • Film/photograph events/activities
  • Oversee the dispatch of competition winners’ prizes
  • Regular checks and updates of all digital platforms e.g. ensure links are working, characters up to date, pictures are displaying, etc., home page refreshed
  • Manage overall digital, social media and video project scope
  • Develop strong relationships with suppliers (web developers, web designers, videographers, production houses)
  • Manage digital coordinator’s workload effectively and timeously
  • Work with relevant organisational resources to ensure team is aligned to overall requirements
  • Proactively keep abreast of the organisation’s marketing and media plans, and provides technological solutions including rich media, site optimisation, promotional ideas, mobile, social networks, viral, etc.
  • Write communications briefs, ensuring that creative and media are effectively integrated
  • Develop a total understanding of online target audience and mindset modes
  • Review supplier statements and cost estimates prior to submission to Head of Communications for approval
  • Provide campaign performance reporting and analysis to Head of Communications
  • Ensure accountability is established during the project planning process
  • Handles the day-to-day digital operations of the organisation’s projects; including research, scope development, creative briefing and job execution
  • Responsible for web and social media contacts, organising information shared by and with the organisation
  • Create innovative ways in which to increase digital and social media engagement (including but not limited to Facebook and Twitter).


  • Independent and proactive worker
  • Responsive with a sense of urgency
  • Ability to work under pressure
  • Fiscal and budget management skills
  • Solution and deadline driven
  • Self-starter with a can-do approach to life
  • Three to five years of full-time experience in digital marketing or advertising (digital experience essential)
  • Working knowledge of SEO best practice
  • Excellent communication skills, both internal and external
  • Strong relationship management, organisational and project management skills
  • Ability to work effectively with a variety of internal teams and suppliers
  • Ability to identify opportunities for growth and incremental opportunities for the organisation
  • Diploma or equivalent in a related field
  • Previous NGO experience an advantage

To apply, submit your motivational letter and CV to with your name and surname, position title on the subject line.

Please quote the source of this advertisement in your application - NGO Pulse Portal

Contact number: 021 448 6000

Note that feedback will be provided to shortlisted candidates only.

For more information about The Nal'ibali Trust, refer to
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