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Friday, 8 September, 2017
Quote of the week
"Refusing to prioritise it [communications] and budget appropriately can hurt fundraising success as well as limit the reach and success of your programmes"
- Ruendree Govinder, NGO Pulse User
Comment of the week
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Communications, Disability, Events…
Nonprofit leaders should prioritise investing in communications. Communications-related activities such as developing an NPO website and having social media presence should not be left to volunteers as they require organisations to allocate adequate resources – human and financial.
In this week’s edition of NGO Pulse, Ruendree Govinder, an NGO Pulse user, writes that when it comes to websites and social media in particular, many NPO directors are reluctant to invest any money or staff resources but still expect to see quick and substantial success. Govinder argues that when it does not materialise, they become disillusioned with social media and declare it ‘a waste of time’. He warns that, “Trying to be too frugal when it comes to online media can end up costing your organisation a lot more in the long run.” He adds that it does not make sense for NPOs to prioritise programme work and fundraising and ignore communications because the latter is an integral part of fundraising and programme work.
Click here to read the full article.
People living with disability often experience discrimination in the communities they live. Also, negative stereotypes about people living with disability creates an environment in which disabled people are denied opportunities enjoyed by able-bodied people.
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