US Ahead of UK in Online Fundraising
Fundraisers in the United Kingdom have fallen behind their counterparts in the United States by at least 18 months in using the online environment in enhancing their fundraising efforts.
This claim was made during a recent presentation by Alan Clayton, Director of Innovation at The Good Agency, on the interim report of an ongoing research project combining research into donor values and motivations, and online behaviour.
To read the full article, click here.
This claim was made during a recent presentation by Alan Clayton, Director of Innovation at The Good Agency, on the interim report of an ongoing research project combining research into donor values and motivations, and online behaviour.
To read the full article, click here.
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