Twitter in SA Much Bigger Than Thought - WWW

Recent research on the cellphone habits of South Africans shows Twitter is being used by a lot more than previously thought

Recent research on the cellphone habits of South Africans shows Twitter is being used by a lot more than previously thought, with at least one million people believed to be using the service.

World Wide Worx managing director, Arthur Goldstuck, believes Twitter will be bigger than MXit and Facebook, which has implications for cellphone companies, data providers and businesses trying to understand and better use new media to promote products.

"We believed initially, based on people whose profiles identified them as South Africans, that Twitter had about 100 000 local followers, but the Mobility 2011 research project found that at least six percent of cellphone users surveyed used the service, and 23 percent said they will use it in the future," explains Goldstuck.

To read the article titled, “Twitter in SA ‘much bigger than thought’,” click here.

Source: 
Business Day

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