Ted Hart, chief executive officer of Hart Philanthropic Group (tedhart.com) and P2PFundraising, and Founder and CEO at GreenNonprofits.org, is urging delegates attending day-two of the Johannesburg leg of the 2010 SANGONeT ‘ICTs for Civil Society’ Conference, to ‘stop fundraising and inspire action’.
Hart calls on NGOs to design interactive websites that allow users to upload and exchange content.
He is of the view that a website is an ‘asset’ to the organisation and should represents what the organisation stands for. He further maintains that the website’s navigation should tell the users about the priorities of the organisation and inspire them to take action. This action could be signing-up to an online newsletter, making an online donation, recruit volunteers, etc.
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