My Village Organisation (MVO), a Malawian NGO, has launched a ‘Bring your Wife-PMTCT’ campaign that aim to engage men participation in the access and utilisation of prevention of mother-to-child transmission (PMTCT) services.
Speaking during the launch at Bolero, the Tumbuka paramount chief called on men to accompany their pregnant spouses in order to get correct information on PMTCT and other antenatal services.
The chief challenged the men to rise above cultural and social norms and gender stereotypes which entails that taking care of the pregnancy and raising children is a woman’s activity.
The campaign runs for a period of one year targets to reach out to 500 couples.
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