Four key questions to ask yourself before launching a newsletter

Monday, March 15, 2004 - 09:39
PNN Online, 11 March 2004 A newsletter can be a key marketing and fundraising instrument for your organisation or project - if it is done properly, that is. At Thusanang, we are busy developing an online newsletter, so we speak from experience when we say: lot's of research to be done on everything from mailing list back-ends, format and content, to marketing and monitoring.We intend to share some advice with you in this regard in due course, but for now: take a look at this article from PNN Online, a US-based web portal with NPO information and news. It lists four fundamental, strategic questions to consider long before you get to the point of putting anything in cyberspace or on paper.

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