Mobile operator, Cell C, has taken the unusual step of publicly responding to criticism by comedian, Trevor Noah, in a recorded comedy clip recently posted on Facebook and YouTube.
In a full-page advertisement published in the Business Day newspaper, Cell CEO, Lars Reichelt, apologised to Noah and other Cell C customers who experience problems of coverage and lack of delivery.
In the same vein, World Wide Worx managing director, Arthur Goldstuck, has described Reichelt's conduct as ‘revolutionary’. Goldstuck states that it is a conceptual breakthrough for a company to engage with a social media initiative. He says it is unusual in South Africa and internationally for the CEO of a telecommunications company to respond to a client by way of such an initiative.
To read the article titled, “Cell C takes comedy criticism seriously,” click here.