ASA Upholds EE Complaint

Advertising body upholds NGO’s complaint against the Smart Kids Brain Boost controversial supplement

The Advertising Standards Authority of South Africa has upheld Equal Education's (EE) complaint against Patrick Holford's Smart Kids Brain Boost supplement.

In the complaint, EE argued that Holford's claims that the supplement will improve the school performance of children are misleading.

The organisation argued that the advertisement took advantage of young people's desire to succeed in school.

To read the article titled, “Education complaint upheld,” click here.

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