Facebook Pushes Augmented Reality

Facebook is trying to seize on the technology known as augmented reality, a mix of the real and digital worlds best known from the hit smartphone game Pokémon Go, chief executive Mark Zuckerberg said yesterday.

Speaking at F8, the company's annual conference for software developers, Zuckerberg said Facebook was an obvious hub for businesses to reach people and experiment with augmented reality, although he did not suggest the company was planning to make similar games itself.

A recent push by Facebook to add camera features to its suite of smartphone apps will help the company popularise similar features, Zuckerberg said.

"Even if we were a little slow to add cameras to all our apps, I'm confident that now we're going to push this augmented reality platform forward," he said.

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