RNTC is an international training institute based in the Netherlands serving media professionals working in broadcast, print and online media. RNTC has over 45 years of experience in short focused courses tailored to the needs of mid-career professionals in journalism and media. In everything we offer, our guiding principle is ‘learning by doing’.
RNTC is conducting a course on Using Media for Development from 15-26 September 2014 in the Netherlands.
This new, two-week course for experienced non-governmental organisation (NGO) staff is about how to increase the impact of what you do by making more effective use of media and by building a mutually beneficial relationship with local media. How do media work and how are they organised? And there is some hands-on experience too: learn how to create some audio and video content yourself!
At the end of the course, participants will have:
- Understanding of how NGOs can best use media and collaborate with local media in the interests of development;
- Understanding of the characteristics of print, broadcast, online and social media and their relative strengths and weaknesses;
- An overview of theoretical models underpinning the design and use of media formats to inform and educate specific target groups;
- Working knowledge of the media content producer’s toolkit; and
- Hands-on practical experience of devising and making a short multimedia story.
The course is aimed at staff working in or for development-oriented NGOs/civil society organisations. Applicants are expected to have at least three years’ experience of working for an NGO operating in or for the developing world.
The course will address a variety of questions. How can NGO's reach a wider and more diverse target audience? What possibilities do you have with media to reinforce the message you are trying to put across? What do you need to know about the way the media world works, and how can you encourage and ensure effective collaboration between media and development NGO’s?
It gives an understanding of the strengths of the different available media platforms, sufficient to be able to advise in-country on their use. It provides an overview of the theoretical models and formats in mainstream media to assess media opportunities. It lays the foundation for effective collaboration with media professionals or the independent use of media.
For more information or to apply, refer to www.rntc.nl/mediafordevelopment.
Application deadline: 1 August 2014
For more about RNTC, refer to www.rntc.nl.