Developing a media strategy

Institute for the Advancement of Journalism (IAJ)

The world of media is changing. In addition to TV, radio and print, you now also have on-line and mobile communications. You can no longer talk about mass media without social media. This presents communicators (in the private and public sector) with interesting challenges that could be either opportunities or landmines if they are unprepared or uninformed.

By the end of this course, you will:

  • Help communicators navigate the complex nature of a changing media landscape
  • Use the basic elements of a strategic media plan such as goals, targeting and research
  • Frame the right messages for the right audience on the right medium
  • Choose your media outlets and the tools for success
  • Track your coverage and evaluating your efforts

For more about the Institute for the Advancement of Journalism, refer to

Event Start Date: 
Wednesday, 18 July, 2018
Event End Date: 
Friday, 20 July, 2018
Event Venue: 
Richmond Forum, Ground Floor, 18 Cedar Avenue, Richmond, Johannesburg
Event Type: 
South Africa

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