RNTC: Media Campaigns


The RNTC training centre provides training for media professionals from all over the world: from journalists and programme-makers to social activists and communications professionals from non-governmental organisations.

RNTC is conducting a three-week course on Media Campaigns from 16 January to 3 February 2017 in Amsterdam.

The Media Campaigns course takes a look at the ingredients of successful campaigns, so that you learn to apply proven methods to new situations. As a result, you will know how to create the right campaign for your target audiences, triggering lasting behavioural and social change.

By crafting powerful stories and selecting the best narratives and strategies to get your message across to your target audiences, your campaigns will lead to lasting behavioural and social change.

In this course, we explore the combination of the theories and practices needed to make real, measurable impacts, independently from the media campaign aim and the chosen platforms and formats.


  • Learn by doing to learn the tricks of the trade and develop convincing media strategies with better reach, whichever platform or medium you choose.
  • Once you have mastered the theory, you will able to combine techniques in creativity, learning, persuasion, and audience mapping to get your message across.
  • The media campaigns course teaches you the power of persuasion to attract and hold onto new audiences using proven media strategies.

This course is for experienced media professionals and communications experts working for development NGOs whose task it is to design and run social or development campaigns. Applicants are expected to have at least one year’s experience in the field.

By the end of the course, you will be able to craft strong stories using creative formats. This will give you the confidence, competence, and the tools you need to produce creative, powerful, and persuasive media campaigns on any subject and for any media.

For more information, refer to https://rntc.com/courses/media-campaigns.

For more about RNTC, refer to https://rntc.com

Event Start Date: 
Monday, 16 January, 2017
Event End Date: 
Friday, 3 February, 2017
Event Venue: 
RNTC Training Centre, Hilversum, Amsterdam
Event Type: 

NGO Services

NGO Services