Institute for the Advancement of Journalism: Developing a Media Strategy

Institute for the Advancement of Journalism

The Institute for the Advancement of Journalism (IAJ) is an established media journalism and communications training institution based in Johannesburg, South Africa. The IAJ was set up by veteran South African editors and journalists to provide mid-career training to media professionals that is leading edge and relevant to the rapidly-changing media landscape. The IAJ is South Africa’s premier provider of journalism and communications short courses, longer-term mentorships, and residency programmes, with an African footprint and global reach through our international partners.

The IAJ is conducting a course on Developing a Media Strategy from 11-13 April 2016 in Johannesburg.

The Communications Unit trains non-governmental organisations (NGO), corporate and government communicators to work effectively with the media. The Unit offers short course skills training on core, advanced, and masters levels. Drawing on top communication expertise, the Unit provides consulting services and tailor solutions around client needs.

The course is aimed at corporate communications executives from both public and private sectors and civil society organisations – professionals whose enterprises would be enhanced by strategic interaction with the mass media

The world of media is changing. In addition to TV, radio and print, you now also have on-line and mobile communications. You can no longer talk about mass media without social media. This presents communicators (in the private and public sector) with interesting challenges that could be either opportunities or landmines if they unprepared or uninformed.

Course Outcomes – by course end you’ll be able to:

  • Help communicators navigate the complex nature of a changing media landscape;
  • The basic elements of a strategic media plan such as goals, targeting and research;
  • Framing the right messages for the right audience on the right medium;
  • Choosing your media outlets and the tools for success; and
  • Tracking your coverage and evaluating your efforts.

Time: 8h45 – 16h00

To register, contact Maki Mathe ( or Gugu Ndaba (

For more information, refer to

For more about the Institute for the Advancement of Journalism, refer to

Event Start Date: 
Monday, 11 April, 2016
Event End Date: 
Wednesday, 13 April, 2016
Event Venue: 
IAJ Offices, Richmond, Johannesburg
Event Type: 

NGO Services

NGO Services