Energy Drinks on the Rise in SA

If you're well-to-do‚ under 45 and a man who loves watching television‚ you're probably drinking a lot of energy drinks.

Television ads are pushing up the sales of energy drinks‚ which are the highest-growing market in the beverage sector.

These are the findings of a study conducted by Priority Cost-Effective Lessons for Systems Strengthening‚ or PRICELESS‚ a research unit at Wits University.

"Results of this study have unveiled that the majority of energy drink advertising expenditure has been on television advertising – focused generally on channels with a younger and more male audience below the age of 45 who are relatively wealthy‚" PRICELESS SA director Professor Karen Hofman said.

To read the article titled, "Energy drinks on the rise in SA" click here

Source: 
TimesLive

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