MXIT

New MXit CEO Lays Out Strategy

Social networking site, Mxit, plans to focus on its core competencies, and open the platform to third parties to develop content for its users.

In his first briefing with the media since buying Mxit, chief executive officer, Alan Knott-Craig jnr, says that the company will focus on communication, payments and content.

According to Knott-Craig, the company, which has over 50 million registered users and about 35 000 new registrations daily, points “We create the platform, and let people make money. We'll just stick to what we're good at."

MXit, Leading Social Media in SA

A study released by technology research organisation World Wide Worx  and online reputation management group Fuseware, has found that nearly a quarter of South Africa’s population actively uses social network, MXit.

The study also found that Facebook appears to be losing some of its early appeal as the youth turn to BlackBerry’s instant messaging service instead.

They say currently, MXit remains the most popular site by far, with 10-million active users.

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