- Day one of the Cape Town Social Media for NGOs has been tweeted and retweeted. Judging by the conference hashtag, it has been a day filled with ideas-sharing and project-showcasing.
It’s amazing how Twitter accurately captures the ideas – often in a succinct phrase – that have universal appeal. Take Marlon Parker’s discussion within the morning’s Mobile Society parallel session: it was highly anticipated with a number of people tweeting that they were looking forward to the “sex, drugs and mobile phones” presentation. This was certainly an attention-grabbing title for what was a compelling account of how the MXit platform is being leveraged for social good; in this case as a drug counselling resource.
A statistic that got the peeps tweeting and retweeting was from Voadafone’s Steve Wolak, who stated that “By 2011, 75% of the world’s population will own a mobile phone”. This figure really contextualised the significance of this year’s conference theme, and also gave meaning to the issue that was picked up by Jonathan Donner from Microsoft Research who stated that non profit organisations need to consider that they should be reaching their constituencies through mobile and make sure that their websites are mobile-friendly.
The digital divide was another point that was picked up on during the Mobile Society, and the framing of this as more of a ‘difference’ than a divide.Karen Thorne’s presentation during the Social Web parallel session was also commended. Karen spoke about Cape Town TV, of which she is the station manager. Cape Town TV is a community television station working towards empowering poor, disadvantaged areas in Cape by giving them access to communication tools, and also offering a space where communities can have a voice by providing community-generated programmes.
I think that the best tweet of the day came from a quote by a Meraka spokesperson: 'If you build it they will come. Well, we built it where they were'. This encapsulates the thinking of a number of projects that successfully interact with their constituents by understanding their needs and creating interventions and tools that are relevant and firmly situated in their own contexts.
- I've had a bit of involvement in the use of cell phones in advocacy and communication campaigns, and for a long time I've believed that most organisations should be taking mobiles much more seriously than they already do.
But some recent meetings have again brought home to me in a powerful way.
At the recent Digital Citizens Indaba and Highway Africa Conference at Rhodes University in Grahamstown, I attended a session by Vincent Maher and Nic Haralambous, from Vodacom. As part of their workshop on Social Media in Everyday Life, Vincent Maher presented some eye-opening statistics on the extent to which people are using cell phones to access the Internet.
All across Africa, in almost every country, Internet usage via cell phone is growing like crazy -- not by 10 or 20 percent, but by several hundred percent, year-on-year. For example, in the top 12 countries, the number of overall page views (on cell phones) increased by 422% between April 2008 and April 2009. Over a similar period, the number of unique users increased by 169%.
It's not just richer folks with contracts who are doing this. According to Maher, in South Africa, 90% of data users are on Prepaid. Most are young black men (aged 20-30), and about half are unemployed. 46% access the mobile Internet more than 5 times a day. For the vast majority of these people, their first contact with the Internet was through a mobile phone.
And don't expect that people who access the Internet via cell phone are going to 'graduate' to using computers. Most of them primarily access the Internet through their phone, and use social networks ONLY on their phone -- for example, Facebook, Vodacom's service, The Grid, and of course, MXIT.
According to Maher, after being around for about a year, The Grid has 860 000 users in South Africa -- that means it's fast catching up to Facebook, with nearly 1-million users in South Africa.
But when it comes to social media on phones, the big kid on the block is definitely MXIT. If you don't know it, MXIT is a cellphone-based social network and chat application developed in South Africa. It has caught on like wildfire among South Africa's youth. According to Maher, it has over 12-million users.
Which brings me to the second meeting that had me sitting up and taking notice. I visited the Impact Centre in Athlone, Cape Town, where Marlon Parker works with a team of people to provide drug counselling to the youth, using MXIT. Parker is a lecturer at the Cape Peninsula University of Technology (CPUT) and does this in his spare time. Using a specially-developed computer application, the counsellors sit at their computers at the centre, and from there they're able to counsel young people using text, via MXIT. Counselling hours are at a set time each day. Users can log in to MXIT using the relevant key words, and they're able to stay anonymous. According to Parker, in this way their small team of counsellors is able to assist some 10 000 youngsters across Cape Town.
Not only are these numbers impressive, but new social media such as MXIT offer something else -- interactivity. With a few exceptions, expensive behaviour-change campaigns in traditional media such as newspapers, radio and TV have generally failed miserably in telling people what they should be doing. But the new media are starting to show results, because they allow a whole different kind of communication and relationship between the participants.
Parker's small team of volunteers has been able to show impressive results, on a shoestring budget -- they don't get any funding at all. What's more, because they're on MXIT a lot and are constantly chatting to the youth, the counselling team is aware of new trends and developments on the street, long before they've come to the attention of the mainstream media - and even of parents and teachers.
This post was first published at http://wingseed.wordpress.com