I've had a bit of involvement in the use of cell phones in advocacy and communication campaigns, and for a long time I've believed that most organisations should be taking mobiles much more seriously than they already do.
But some recent meetings have again brought home to me in a powerful way.
Day one of the Cape Town Social Media for NGOs has been tweeted and retweeted. Judging by the conference hashtag, it has been a day filled with ideas-sharing and project-showcasing.