Marketing for NGOs - Strategies and Tips

Valued by think-tank sustainAbility at more than US$1trillion per year globally, the not-for-profit sector is big business with a fluffy, feel-good exterior.

Yet, it is seldom commended for great communication or its ability to market and brand itself. Watched by ever vigilant financial eyes, who guarantee that rands, cents, pounds and dollars are spent to the benefit of others, marketing is seldom seen as a Good Samaritan spend.

Yet, there is a strong argument for the third sector to invest smartly in good communications.

SN Announce - Communicate with the NGO Sector in South Africa

SN-Announce is one of SANGONeT's electronic information services in support of the NGO and development sectors in Southern Africa.

This e-mail-based communication and advertising tool has a potential readership of more than 20 000 people, and remains one of the most cost-effective and efficient ways to reach NGOs, development practitioners, academics, researchers, trade unions, funders, government officials and others working in the development sector.

NGO Services

NGO Services
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