Target audience-centred approach…
It’s a ghastly phrase that I recently came across in a thick business book, that promised ten quick steps to success and riches.
Naturally I had my usual approach to such things: that business thinking just doesn’t take into account the complexity of working in development, and therefore is difficult to apply.
But when I started digging underneath the words, its meaning suddenly became quite clear - put your customer at the heart of what you do.
And suddenly a target audience-centred approach became very applicable.