Share Your NGO Storytelling Experiences on 4 September 2014
Storytelling is an integral part of human behaviour and increasingly relevant to the strategic communication and awareness-raising activities of non-governmental organisations (NGOs) globally.
Stories help people to better remember specific experiences. Stories shape our identities. With a great story, you can ensure that donors and supporters understand your work.
But how does your NGO tell its story? When you upload a video, a photograph, or a blog post about your work, whom are you trying to reach with it? What do you expect the audience to do after they see or read the story?
NGOs are often so caught up in delivering our programmes that we forget the need to communicate our impact to the rest of the world.
That’s why TechSoup Global organises an annual digital storytelling campaign to assist NGOs create stories that get noticed.
One of the main events of Storymakers 2014 is a global tweet-chat which will be held on Thursday, 4 September 2014.
Unfamiliar with tweet-chats? It’s a live Twitter event, usually moderated and focused around a specific topic.
Our global tweet-chat on 4 September 2014 will be a 12-hour global conversation - from New Zealand in the East to the United States in the West - consisting of a series of one-hour tweet chats on the theme of digital storytelling. Each of the chats will be hosted and facilitated, and cover a different topic associated with digital storytelling.
A hashtag - in our case #Storymakers2014 – will be used to filter all the chatter into a single conversation on Twitter.
But to ensure the success of the tweet-chat, we need your participation and support to keep the conversation relevant and informative, and encourage you to invite your colleagues, partners and other NGOs to do the same.
We therefore invite NGOs across Africa to join us during the tweet-chat to share your storytelling experiences and learn from your peers.
The Africa component of the #Storymakers2014 tweet-chat will cover the following three topics during three one-hour conversations:
# Kenya (11 a.m. Eastern Africa Time / 8 a.m. Coordinated Universal Time)
Topic: What sort of stories should nonprofits tell
Convener: Anne Musyoki, TechSoup Global, @Manka2 & @techsoupafrica
# South Africa (11 a.m. South Africa Standard Time / 9 a.m. Coordinated Universal Time)
Topic: What makes a good story
Convener: David Barnard, TechSoup Global, @david_barnard & @techsoupafrica
# Cameroon (12 p.m. West Africa Time / 11 a.m. Coordinated Universal Time)
Topic: How do you make storytelling a part of your organisation’s culture?
Convener: Excel Asama, NetSquared Cameroon, @ExcelAsama & @techsoupafrica
You are welcome to participate in all these chats, but we encourage you to participate specifically in the time zone where you are based. Remember to use #Storymakers2014 in all your tweets, in conjunction with the country where you are based (e.g. #Kenya or #Nigeria, etc.).
The global tweet-chat will be summarised in a storify at the end of the day.
We look forward to your participation in this exciting initiative on 4 September 2014.