Social Media and NGOs: Getting it Right

So Twitter is Iran's voice of dissent (right now #iran, #iranelection and #neda are all trending) and Facebook and Youtube is where you go to see a 40 seconds of Neda Agha-Soltan dying (I couldn't watch it).

Far less dramatic (and tragic), is that social media is all I hear in the non-profit technology world. I attended the Non Profit Technology conference just over a month ago in San Francisco and saw that that social media is HUGE in the non-profit sector in the States (to get a sense of just how big, have a look at the NTEN survey on Social media use by US non-profit's.