Many South Africans are using their participation in sporting activities from running marathons to climbing mountains to raise awareness and funds for social causes and to make a difference in society. Supported by the reach and popularity of social media as well as crowdfunding platforms, these initiatives have the increased potential to influence meaningful change.
When asked what my motivation is for participating in extreme desert running events since 2010, my answer is two-fold. Yes, there is the personal challenge and satisfaction of completing these races. But the main reason for my participation is to raise money, support and awareness for NGOs and social causes at the forefront of addressing Africa’s development challenges.