Target audience-centred approach…
It’s a ghastly phrase that I recently came across in a thick business book, that promised ten quick steps to success and riches.
Naturally I had my usual approach to such things: that business thinking just doesn’t take into account the complexity of working in development, and therefore is difficult to apply.
But when I started digging underneath the words, its meaning suddenly became quite clear - put your customer at the heart of what you do.
According to the Constitution of South Africa (Section 152), one of the objects of local government is to promote social development.
Technology is an improved route to an unimproved target. Technology is associated with innovation. It involves the transformation of ideas into something useful. Innovation is just not limited to creative people and organisations, but also involves the availability of technological and scientific talent. Technology and innovation are synergistic. Technology has definitely changed our lives and for the better.
Some 3 000 sub-Saharan Africans are stranded in camps at the Tunisian border with Libya. Most had fled violence or repression in their own countries in search of work in Libya. Due to the war, they had to flee. But due to the situations in their native countries, they cannot be repatriated, and are therefore stuck where they are, their futures uncertain.
4 July 2012
Charles Sako, Catherine Atieno and Siama Musine live and work in Kibera, a deprived area of Kenya’s capital Nairobi. They are also all HIV positive and receive treatment through Medecins Sans Frontieres/Doctors Without Borders' clinic in Kibera.
Six years ago, they were given disposable cameras for a week to document their lives on HIV treatment. From those photos, MSF created a project called ‘My Life with HIV’.
R2K believes a responsive and accountable democracy able to meet the basic needs of our people is built on transparency and the free flow of information.
The South African Institute for Race Relations (SAIRR) illustrated with frightening statistics earlier this year that “a stable family life with both parents is the privilege of a minority of children” in South Africa.
SAIRR project manager, Lucy Holborn, revealed that “there are nearly four million orphans in the country, 859 000 of whom are double orphans who have lost both their parents.”
In northern Mozambique, Médecins Sans Frontières/Doctors Without Borders (MSF) is empowering HIV-patients to take an active part in managing their disease.