Corporate social investment (CSI) is embedded in the DNA of Slipstream through the work that we have done in NGOs, skills centres and orphanages over the years. Recently one of our stockists has picked up the baton from us and extended the effects of what we do even further.
Ronel Coetzee at Art Den in Roodepoort has decided to collect 10 000 T-shirts for charities. People are invited to come into her store with two white 100% cotton T-shirts. She has a station set up where her merchandisers guide them how to dye these two shirts. They get to take one home as a keep-sake, and they leave the other one behind to donate to a charity.
The children that receive these T-shirts will benefit in different ways. Firstly, they get a practical garment that they can wear. Secondly, that garment is completely unique and made for them with love by another human being. Not only is the garment functional, it also serves an emotional purpose. The cheerful colours lift the spirits and stimulate young brains.
Ronel charges a minimal price to cover the materials, dye and equipment used to make the shirts. Participants get a free class in tie dyeing. This is some of the feedback that we have already received from people who have taken part.
“...will definitely be going back again. The kids had such fun and this time us moms will be joining in, plus it's such a great cause.” Adi, The Party Pros
The activity is picking up momentum and Ronel does not plan to stop until she has distributed 10 000 T-shirts to various charities. This is a wonderful example of how the private sector can make a difference in people’s lives, one T-shirt at a time. Sometimes solutions do not come out of big financial grants. It is possible to engineer solutions by mobilising a large group of people to do one small thing. The fact that it can be such a fun activity is an added bonus.
If you would like to join in the fun, please contact Ronel at email@example.com
We also do a similar activity for corporate teambuilding events and if you work for a company that would like to get involved in a similar way, contact Melanie Brummer at firstname.lastname@example.org