TechSoup, 10 March 2006.
In an article written by Jody Mahoney, you can learn a few tips for highly effective fundraising. Fundraising is the ability to invent and reinvent one's organization, mission, and programs in a compelling way, over and over again. It's also about telling highly effective and engaging stories. If you are able to articulate your organization's story in a way that engages grantmakers, a big part of your job is done -- even if you haven't asked for a dime.
Fundraising is the toughest job in the nonprofit sector, but it's also the most fun and rewarding. The key is to know whom to leverage in order to tell your story. Development should engage everyone in the organization -- it shouldn't be reserved just for the executive director or the development director.
To read this article from TechSoup, click here.