GreenBiz, 10 March 2006.
Martin Fisher and Upendra Bhatt are social entrepreneurs with phenomenal reputations. However, both would rather be popular among poor Kenyans and Indians than featured in the Western Press. They harness the poor’s ingenuity and entrepreneurship to build profitable businesses serving basic needs.
They work with poor communities to generate needed incomes without sacrificing social and environmental considerations along the way and are strong advocates of the “base of the economic pyramid” (BOP) movement.
Visit GreenBiz.Com website to read Robert S. Katz’s article entitled “Strategic Thinking”.