CharityVillage.com, January 2000
The article argues very persuasively for the need to recognise the shifting macro-economic environment and the impact this has on organisations and their communication strategies. The distributed nature of the internet provides many opportunities to bypass existing hierarchical structures. The nonprofit sector specifically needs to understand what benefits might be gained from developing an effective online strategy and presence.
Having convinced readers of the importance of ICT to the nonprofit sector, Jamieson embarks on a useful and practical exploration of the process of online relationship building. He offers some tricks and tools for ensuring that the internet traffic coming to your website is able to find value in this interaction and returns frequently and for longer periods to engage with other like-minded people using a common platform.
Click on the link to CharityVillage.com to read the entire article .