Donordigital, 21 February 2006.
The eNonprofit Benchmarks Study provides a detailed look at the hard numbers, response rates, average gifts and acquisition costs for NPOs doing online fundraising and advocacy. It is an effective tool for NPOs that will enable them to benchmark their online programme performance.
The study is the first of its kind to look at the effectiveness of major American nonprofit organisations using the Internet to raise money and influence public policy. The study is a tool that nonprofits can use to measure the performance of their online programmes.
To download the study, click here.