Research: What Companies Can Learn from Social Entrepreneurs

Thursday, 3 November, 2005 - 11:55

GIBS Colloquium for Social Entrepreneurs, 28 October 2005 Julian Hewitt alerts readers to an article compiled by IESE Business School which explores some of the questions that were addressed at the co

GIBS Colloquium for Social Entrepreneurs, 28 October 2005

Julian Hewitt alerts readers to an article compiled by IESE Business School which explores some of the questions that were addressed at the conference on "Social Entrepreneurs as Competitors and Partners in Global Markets", held on September 19 at IESE in Barcelona, in collaboration with the European Academy of Business in Society (EABIS).

According to the article, the "purpose of the conference was to discuss the work on social entrepreneurship of IESE Professor Johanna Mair and Senior Researcher Christian Seelos, who has recently joined the Malik Management Center St. Gallen. According to Mair and Seelos, social entrepreneurship 'offers innovative models for the delivery of products and services to meet basic needs that are not served by traditional political and economic institutions'. In their view, social entrepreneurship is the 'perfect formula to tackle the difficulties encountered in markets at the base of the pyramid (BOP)'."

Read the full article on the IESE Insights Website .

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