Nonprofit Times, 4 October 2005.
According to the Nonprofit Times alerting service "[a]n effective online giving system is no muss and less fuss for the donor. A person logs on to a nonprofit Web site, enters their personal information, a gift amount, credit card number and cha-ching - the nonprofit cashes in and the donor rings up another charge on their credit card statement."
However, Nonprofit Times notes that "[p]rocessing that payment may be transparent to the donor, but for the nonprofit there are myriad options when it comes to moving a payment from a donor's credit card to the nonprofit's coffers."
Visit the Nonprofit Times Website to read the original article and perhaps gets some ideas for your own online fundraising initiative.
It is also worth nothing that Idealware conducted a survey of online fundraising recently, which may be worth examining.