KZN Centre for Civil Society, November 2005
Report Series: Research Report 2 on The State of Social Giving in South Africa (2005)
Author(s) : Friedman, Steven & Hudson, Judy & Machey, Shaun
Title: Like Chalk, Like Cheese: Professionalism and Whim in Corporate giving at AngloGold Ashanti and Pick & Pay.
Overview: "Current thinking among Corporate Social Investment (CSI) practitioners decries the tendency for CSI to be determined by the ‘whim’ of a company chief executive or chair and insists that it must be ‘professionalised’ if it is to become more effective. But is ‘professional’ CSI substantially different from its ‘whimsical’ alternative? This study tests this by comparing two very different company approaches to CSI – one widely seen as highly ‘professional’, the other as very ‘whimsical’. While it found noticeable differences in the practice of the two companies, the similarities were far greater than current discussions of ‘professionalisation’ suggest. More importantly, there is no evidence that the ‘professional’ CSI yielded superior development outcomes to the ‘whimsical’ variety. The study therefore argues that ‘professionalisation’ is an inappropriate yardstick for CSI and that innovation is a criterion more likely to produce an effective contribution to society’s needs."
Download the full paper (pdf format) online at the KZN Centre for Civil Society website .