The Real World Strategies for NGO Fundraising

Monday, 23 April, 2007 - 11:33

Tunji Afuwape, management consultant, argues that the there are no entitlements in the nonprofit world. When the answer is no for a funding request, he advises that your organisation should try to fin

Tunji Afuwape, management consultant, argues that the there are no entitlements in the nonprofit world. When the answer is no for a funding request, he advises that your organisation should try to find out if perhaps later in the campaign the situation could be more favorable. If you are told it might be, put that in you report and make sure you do a proper follow up at the appropriate time. If there is no chance of a gift for the current campaign, give up. Don't poison the well. Graciously accept the no, and leave the prospect for the next campaign. His article will provide you with tips for dealing with donor refusals and will empower you with the tools to get beyond the initial ‘No’.

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