Quid Pro Quo: A Journalistic Look at NGO-Media Interaction in Africa

Tuesday, 13 December, 2005 - 15:32

Internews Network, 2005Mia Malan, Resident Advisor (Kenya), Internews Network observes that "in less developed countries the challenge facing NGOs in their efforts at using the media in their adv

Internews Network, 2005

Mia Malan, Resident Advisor (Kenya), Internews Network observes that "in less developed countries the challenge facing NGOs in their efforts at using the media in their advocacy efforts is obviously quite different from that in more developed countries."

Using the example of HIV/AIDS reporting as a backdrop to her article, Malan sites contrasting exampes of how NGOs in Kenya and South Africa have responded to misinformation generated by high profile figures in both countries. She concludes that, in South Africa, "NGOs and the media feed off each other; one cannot serve the public effectively without assistance and support from the other. Zackie Achmat and others remain convinced that AIDS NGOs in Kenya can and will come around to this way of thinking."

Read this article, which originally appeared in the The Brown Journal of World Affairs, Winter/Spring 2005, Vol. XI, Issue 2, via the Internews website

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