The excitement at the Mindset Health Site Awards ceremony at Uncle Tom’s Conference Facility in Orlando West, Soweto on 31 October 2008 was palpable. Some of the health workers, including nurses from deep rural areas, who said they had never thought their work would be recognised, were emotional as the winning sites and individuals were announced. The awards are given in recognition of the hard work and dedication healthcare providers and practitioners put into making the public health system a success. This is the third year of the awards.
Speaking at the awards ceremony, Tuki Senne, Mindset Health Executive said healthcare providers make an invaluable and direct contribution through their undiminished efforts in addressing the health challenges facing South Africans.
Mindset Health acknowledges and honours healthcare providers whose outstanding contributions have ensured the success of Mindset Health within their healthcare facilities. “These awards not only aim to give recognition and reward, but also focus on showcasing best practices in the field”, Senne said.
Mbulelo Sabuko, a representative from the Department of Health proposed an expansion of the awards. He argued that the awards should be ‘given space’ in the industry to showcase what technology can do to bridge the information gap in the health sector.
The awards followed a day-long workshop during which participants highlighted the successes and challenges healthcare practitioners experience when using Mindset Health equipment and content. The Mindset model combines mass media, interpersonal communication and advocacy to support the mass scale delivery of uplifting health education and the promotion of critical health issues.
Mindset has installed broadcast and datacast receiving equipment to over 350 government hospitals and clinics to deliver health education content to health care workers and the general public. Mindset broadcasts to over 300 health facilities, reaching 6.8 million people. It provides training to health care workers on a range of topics such as multiple concurrent partnerships, prevention of mother-to-child-transmission, etc.
The aim of the content and training is to enlightening health workers and the general public on critical health issues, including HIV and AIDS and tuberculosis. Through its outreach programme, Mindset reaches over three million people and provides training to more than 6 000 health care workers.
The Mindset project is unique as it encourages the use of technology to bridge distance and time to provide support to health workers. Mindset content is available on demand and is regularly updated to reflect current trends and events. When equipment is installed, training is provided to users.
Winners and finalists
The winner of the Site of the Year category, which recognises the hospital or clinic that accesses Mindset content the most, was Bohlokong Primary Health Care Clinic in Bethlehem, in the Free State. Sebokeng Hospital and Barberton Hospital were finalists in this category.
The Site of the Year – Public Television Viewership category, which recognises the site that encourages visitors to watch the programmes, was won by Thusong Clinic in Matjhabeng in the Free State. Sebokeng Hospital was also a finalist in this categorty.
Prizes included courses from Regenesys, a laptop with Mindset content for individual winners and data projectors, fridges and microwaves for hospitals and clinics.
Dimakatso Nyapele from Usizolwethu Clinic in Gautengs’ East Rand walked away with the Site Manager of the Year award, while Sipho Mandlazi from Leratong Hospital also in Gauteng’s East Rand won the Champion category which recognises an individual who uses Mindset content for their own and their community’s upliftment.
The Department of Health and Sentech are founding partners of Mindset Health. The Department of Health provides funding and a framework in which to generate content for the South African health sector, while Sentech provides satellite connection equipment that is installed in rural clinics and hospitals.
Goodman Chauke is the communications coordinator at the Mindset Network. Contact him for more information at firstname.lastname@example.org