Finding Prospective Donors for Bequests

Thursday, 19 July, 2007 - 11:06

If you are prospecting for donors who might be willing to leave a bequest to your organization, look no further than your own list of annual givers.

If you are prospecting for donors who might be willing to leave a bequest to your organization, look no further than your own list of annual givers. A study conducted by a scholar at the Center on Philanthropy, Indiana University, found that people who named non-profits in their wills gave more than twice as much annually than those who did not.

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