Case Study: How Fairtrade Organisations Use the Internet

Tuesday, 29 March, 2005 - 13:43

Interacting with Computers, December 2004 A research paper by Dorothea Kleine was recently published in the international, peer-reviewed journal Interacting with Computers Volume 17, Issue 1 , January

Interacting with Computers, December 2004

A research paper by Dorothea Kleine was recently published in the international, peer-reviewed journal Interacting with Computers Volume 17, Issue 1 , January 2005. Entitled "Fairtrade.com versus Fairtrade.org - How Fairtrade Organisations Use the Internet" the paper explores the opportunities that the Internet can offer German Fairtrade organisations.

According to the online abstract, Kleine's paper "calls for further research on Civil Society's use of the Internet and advocates website analysis as a particularly useful method to decipher the non-governmental organisations' strategies as they negotiate their message with the mainstream of public opinion." Whilst an equivalent scenario does not currently exist in South Africa, there may be valuable lessons to learn for the future from the research already undertaken by Kleine.

Read the abstract of the research paper and find out how to order en electonic copy, click here .

NGO Services

NGO Services

NGO Events

S M T W T F S
 
 
 
1
 
2
 
3
 
4
 
5
 
6
 
7
 
8
 
9
 
10
 
11
 
12
 
13
 
14
 
15
 
16
 
17
 
18
 
19
 
20
 
21
 
22
 
23
 
24
 
25
 
26
 
27
 
28
 
29
 
30
 
31