GetActive, March 23 2005.
WORD OF NET, a periodic column on the GetActive website that explores issues which are relevant to NGOs such as "Internet marketing, email messaging, online advocacy, and more" provides a book review by Michael Stein for “Nonprofit Internet Strategies: Best Practices for Marketing, Communications, and Fundraising Success" by Ted Hart, James M. Greenfield and Michael Johnston
According to the review, "[t]his book should revitalize the debate about the need for nonprofits to develop comprehensive Internet strategies that tie together fundraising, marketing, and communications efforts. Too often, these efforts are happening in different parts of the organization, and too few agencies have had the foresight to bring them together. This book should also inspire smaller groups that don’t have multi-million-dollar marketing and membership development budgets to see the return on investment in developing a comprehensive Internet strategy. As this collection of articles makes clear, e-philanthropy is about strengthening and deepening relationships with stakeholders, with the goal of helping an organization thrive and better achieve its mission. The age of the nonprofit Internet is upon us, and this book is a roadmap to navigating its varied and tangled paths"
Read the entire book review on the GetActive website where you will also find out how to order a copy of this book via Amazon.com.